In social sciences, we have lots of ideas of how one might actually be recommending frinds to people, but we don't think as much about how to recommend. We were actually really interested in studying this willingness to engage in this context. In the domain of ideas, exchange of ideas is very strong. If yi starting or telling people what they should eat or not eat tends to generating or triggers on summary actan.
New research suggests people on opposite sides of wedge issues want to listen to each other. We are each eager to hear differing opinions and understand opposing views, and when we do it can change our minds (at least a little), but only when we aren't triggered by the psychological phenomenon of reactance - one of several ideas we explore in this episode.
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