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Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)
Marketing Against The Grain
The Importance of Brand Awareness in Demand Generation
The best money you can spend is in the overlap of the Venn diagram between those two circles, right? If you can spend your money on direct response that has a brand impact and brand money that has a direct response impact, then you will have kind of the highest monetizable way to spend your advertising dollars. And if you are a small, medium-sized business, you're probably not going to get outside of that overlap. Isn't the overlap not brand and demand, Jen?
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