2min chapter

How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

How I Built This with Guy Raz

CHAPTER

Howd'd You Go After the Pillsbury Dog Boy?

We decided to go after the pillsbury dog boy, which was the most beloved food mascot in the country. I'd never really done anything like that before. Nobody had any idea what i was doing there. It was a fight for us. A, it was a fight for survival from us. So did they eventually drop, drop their restrictions and allow distributors to presumably allow that they did stop forcing distributors to to not carry ben and jerry's right.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode