S2 E65 - Using the PVP Index to Create Your Ideal Customer Profile
Stacking Growth | The B2B Marketing Podcast
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What Are the Top 3 Questions to Ask in Identifying Your ICP?
The PVP framework helps you quantify which of those subsets of your audience is the one that has effectively the most potential to make an impact on your business. The questions to ask, right, are where you really start to get to know the ICP that you want to begin marketing to. And if you can't ask them directly to your customer, like Allison said, go with kind of like the next best option within your business.
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