New Books in Communications cover image

Jonathan E. Abel, "The New Real: Media and Mimesis in Japan from Stereographs to Emoji" (U of Minnesota Press, 2023)

New Books in Communications

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The Importance of Immediacy in Marketing

The new media I argue kind of have become part of everyday life. We start to mimic what we see in those spaces and this gets at that the last bit of your question, which was moving towards the question of hyper mediation. Fundamentally the world hasn't changed in the way that marketing and media studies want to kind of push out to us that it has. But rather we've kind of adapted and adopted the media into our kind of routine lives.

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