A couple weeks ago here in St. Louis, there was a tweet that went out about St. Louis hockey game. And the guy who tweeted it intended to tweet blues ride back as five goals to win the game. Well, his phone auto corrected it to the blues, roar bacon. The fans totally picked up on this statement and now it's become this viral rally cry of "roar bacon" It got me thinking about how our thoughts are shaped and what we do with those thoughts. How we use words is hugely important to our success.