DomainSherpa – Down The Rabbit Hole – March 7, 2024: NameJet, SnapNames and the Domain Aftermarket
DomainSherpa.com
Evolution of Domain Trading: From Past Experiences to Current Market Dynamics
This chapter explores the evolution of domain trading, from the early days of the domain aftermarket to the current market dynamics, emphasizing changes in buyer personas and the impact of China's presence. It discusses the consolidation strategy between SnapNames and NameJet, highlighting the importance of understanding customer preferences and streamlining operations. The speakers reflect on the complexities of the domain lifecycle, inventory strategies, and the challenges of direct listing in platforms like NameJet and SnapNames.
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