Mediabashing - Who's to Blame?

i watched your ted x talk in newcastle which is excellent, and i recommend anyone to go and watch it. I think there was some good natured, but well deserved mediabashing in it. There was no talk whatever about the source of those statistics or who put them out. Am, i think that sometimes an editor will want a grabbing headline so that theyt you know, they get the page views or get the newspapers sold. Sometimes press officers are a little bit to blame. They make the result seem as sensationalized as they can to try and get people to pick it up. You know, uni sitis as well. They come under so much pressure for their work