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Summary of The One Hour Content Plan by Meera Kothand | Free Audiobook

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Create Content With Your Audience

Think about your brand as a person. How would you describe him or her? Is your brand funny, warm, girly or quorky? Determining these key attributes will help you create a style and voice that reflects them. You'll want to put these attributes together using the attribute markers, dues donts expression formula. Finally, decide which expressions suit your brand voice best. Do you use caps or italics for emphasis? Do you use acronyms like l o l or l m f a o? Figure out your special expressions to help embellish your writing and further define your brand voice.

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