The Evergreen Imperative

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Public health campaigns sometimes come across as the nanny state and telling us what to do. I was a smoker for a long time, it wasn't no nagging from my daughter. It was me who gave up. People knowing that they might live quite a lot longer than they thought is really key. Once that becomes more of a social norm, you'll start to see those collective changes of behaviour.

Co-host Janet Bush talks with Andrew J. Scott. Scott is professor of economics at London Business School; his work focuses on the economics of longevity. He's co-founder of the Longevity Forum and a member of the World Economic Forum's Council on Healthy Aging and Longevity, topics that are very much the focus of the McKinsey Health Institute. His book The 100-Year Life has sold more than a million copies in 15 languages. In this podcast, he covers topics including the following: