We are consciously aware of how we speak to ourselves and how we control the direction of our thoughts, all right? And the truth is, is that whenever you get enough going on in your brain, if you don't consciously control it, you'll drive yourself crazy. So what do we have to do again? One, we got to reassert our place of authority. We are in control. Not the fucking loser voice that you hear. You're not who the world tells you you are. You're who you tell you they are. That's a big gap. It is the alpha and the omega of successful people and unsuccessful people. It's two polar opposites. Successful people