AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
The Power of the Name
i think in branding, a lot of the elements we're talking about is more about familiarity. There also e name wi really provides patent like protection if you've noit a good name. I know of where people really missed a trick is tesco's club card. Because they didn't choose a unique name that they could stop everyone else using,. every one else was able to then provide club cards and effectively take away the benefit that tesco had derived from making loyalty cards famous. So it's so important to capture the value that you are generating through a unique name which cut people can't use.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode