Podcasts - You're Listening to This for a Reason

We did a test on frequency capping. There were a series of podcasts that had four of the same ads from the same advertiser, but not the same creative execution. And what that says to me is that those four ads make more on commission and make more on that acquisition cost than like $25, $35 CPM per ad break. That's wild. It's things that we shouldn't sleep on. If you're a book podcast, Audible, I believe through influencer bridge is $15 per signup,. Even if it's a trial, as long as it's a new account, that's critical. The listeners know that we are not recommending something to them that