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#105 Teffola: Granola Guy Approved

The Pitch

CHAPTER

The Importance of Retail Marketing for Regenerative Products

Justin Smith: I'm an investor in a company that makes crackers where the inputs are all regenerative. They have basically a single vector message which is we make crackers grow in with regenerative practices. He says it's too early at this stage for us to invest. But he also encourages you to continue on the journey and learn what you can from your consumers, then focus on in the packaging to really differentiate at retail. Mm hmm. Thank you.

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