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Daily Maverick
The Turning Point
How to Make Better Use of Your Site Banners
Maverick's newsletters are an incredible platform for commercial advertising as well. So they play a large part in not just engagement, but also in terms of monetizing the audience effectively as well. From our reader survey, we got a lot of detailed demographic sort of information that we've never really been able to do with our newsletter analytics tools. 75% of them had a really clear understanding of what Maverick insider was. And roughly 50% were already contributing to the membership program.
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