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Are you an attorney looking for a quick elevator pitch? In this episode of the Maximum Lawyer Podcast, Tyson delves into the significance of defining a niche for legal professionals.
Determining what your niche is can be helpful for attorneys making connections and getting clients. Tyson provides a simple formula attorneys can use to explain what your niche is to others so they understand you better. Finding your niche involves determining who your target market is and then adding the value you bring to them. For example, if you are a criminal defense attorney, your niche can be that you represent offenders and help them navigate the legal system. It is a way to let others know exactly what you do in a short amount of time.
Take a listen and use this formula as a way to nail your elevator pitch!
00:23 The importance of clearly explaining your niche as a lawyer
03:19 A simple formula for niche explanation
04:23 How to communicate niches effectively
Tune in to today’s episode and checkout the full show notes here.
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