What Are You Passionate About?

Lewis Beale: You have to be passionate about what you do. He says the question evokes some interesting answers that we then use for communicating their message more effectively. In an interview with Tony Shea, founder of Zappos, he said his passion was delivering happiness and making people happy. That's a very different mindset than selling shoes online or building computers. It's important to tap into what are you passionate about? What is your deepest meaning to you? For example, I'm passionate about promoting strawberries in California; 90% of strawberries come from there.