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10min chapter
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
Content, Briefly
Content Creation and Team Growth at Zapier
Exploring the expansion of the content marketing team at Zapier, from 4 to around 20 members, utilizing in-house talent and freelancers to cater to a large target audience. The chapter also delves into the prioritization of content topics, division of responsibilities within the team, coordination with partner companies for new integrations, and a shift towards more video-led initiatives.
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