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Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)

Content, Briefly

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Content Creation and Team Growth at Zapier

Exploring the expansion of the content marketing team at Zapier, from 4 to around 20 members, utilizing in-house talent and freelancers to cater to a large target audience. The chapter also delves into the prioritization of content topics, division of responsibilities within the team, coordination with partner companies for new integrations, and a shift towards more video-led initiatives.

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