AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
6min chapter
#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
Variable Choice Reward
Gusto food box model is fascinating. What they've done is recognize that people fall into a rut of just cooking the same thing again because they don't have the mental energy to keep on thinking of new recipes. So there you have this fascinating tension again with advertising. You need to create an ad that is easy enough for people to understand, but if you give any ease to the consumer then it's very forgettable. Richard: I think about the classic economist and he said 42-year-old trainee manager aged 42 has never read the Economist or studied economics at all. But when it's done well? It will have positive results.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode