#3: Be Ready - The B2B Playbook, Summary of Stage 1
The B2B Playbook
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How to Define Your Business With HubSpot
The Dream 100 is about determining who your dream customers really are. And there's two ways that you can leverage this audience. You can buy your way in and the second way is to work your way in. So it's going to your influences, helping them in the community out as much as possible. Once they trust you and they see the tremendous value that you've brought to them, you ask them for something back one day.
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