
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
AdExchanger
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Navigating Monetization Challenges with Decipher
This chapter delves into the monetization hurdles faced by publishers, focusing on issues like brand safety and reliance on third-party ad tech. It highlights how Decipher empowers publishers with better access to audiences through advanced technologies and partnerships, including their collaboration with OpenAI, to enhance advertising strategies and content insights.
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