Be aware of what when you say when he says punishment, understand that he's not talking about actual punishment. Body language, it could be non-verbal. If you just pick apart someone's idea, what are they going to stop doing? Bring it up ideas. Here's 10, here's six reasons why that's not going to work. They're going to stop bringing up ideas. Right. I actually love that answer, dude. I think it's a super fucking important answer. And by the way, to anybody who is erring too hard to the side of what we're talking about, where it's negative and you want people to, this is the path to get them