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18min chapter
E87: Understanding the German football industry
The World Football Summit Podcast
Borussia Dortmund's Revenue Growth and Fan Influence
Exploring Borussia Dortmund's revenue growth through strategic marketing and global sponsorships, highlighting the influence and importance of their passionate fan base. Discussing the club's unique brand elements like the yellow wall, standing terrace, and match day experience, alongside the challenges of maintaining authenticity while commercializing the brand.
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