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4min chapter
Can Chinese Customers Rescue Starbucks?
The Journal.
Starbucks' Competitive Struggle in China
This chapter examines Starbucks' challenges in a competitive Chinese market, facing threats from fast food giants and bubble tea brands. It analyzes the company's commitment to premium positioning while navigating external economic pressures and aggressive competition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode