The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Bike Shedding: Wasting Time on Trivial Matters

This chapter explores the concept of bike shedding and Parkinson's Law of Triviality, discussing how people tend to waste time on insignificant details while neglecting more important tasks. The host provides examples and explains why bike shedding holds us back without our conscious consent.

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