11min chapter

How I Learned to Love Shrimp cover image

Nikunj Sharma on the animal advocacy movement in India and how to successfully expand organisations internationally

How I Learned to Love Shrimp

CHAPTER

Expanding Animal Advocacy in India

This chapter explores the growth of the animal advocacy movement in India, discussing tactics used to pressure state departments, efforts to promote alternative proteins, and the integration of veganism in Indian society. It also highlights the impact of media campaigns and pushback from the industry.

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