The best book ive read recently, and it's on the near times best settle list right now, is called extreme ownership. Mike mc harg he spent 15 years in the ad industry, and he's just so intelligent on understanding how the brain works. Cow chowning to help us understand who our customer is was one of the steps that doubled my company's profits every year for four years. I want to tell you about a resource i've got for you called michael hyat at real marketing makeover. And hope to hear from me again soon.