You Are Not So Smart cover image

230 - The Science of Stuck - Britt Frank

You Are Not So Smart

CHAPTER

The Myth of Motivation

There's no such thing as an unmotivated person. The question is whether you're motivated by fear, or are you motivated by choice? To say, unjus so lazy is a mis nomar. It's not true than is accurate. And if we don't know that motivation is first physiological and cognitive seconds, we're going to miss out on a whole bunch of stuff that's really important.

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