
76 - ABM Breaks Down at Execution | Sangram Vajre (Co-Founder at Terminus)
GTM Live
00:00
The Present Day Email Nurturing
Sefos are probably more in almost every decision maker making than ever before. Take a subject matter expert, build a audience on whatever platform right now and then move people in with no sales intent. The challenge is, when you are selling to sfos, yes and so and then it gets to the place that we just talked about,. as the internal c f o doesn't feel like that is part of their job.
Transcript
Play full episode