52 - Identifying True Intent | Demand Gen Live S1 x24
GTM Live
00:00
I've Seen It Go Wrong, Thout Sorce or in House
Three to six months is the right amount of time on that spend. Start leveraging things like intent, because we know how good it is for marketers. And then once you have six months, you can make a black and white decision about whether or not it makes sense to stop,. start in desting elsewhere, or ramp it up.
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