A lot of people that are listening will be part of this cohort of, I don't know, like guilty savas, I would call them. A lot of it's conditioning. And there's some sort of pride. So we will burn money for fulfillment. We'll even burn some health for fulfillment, right? And we will burn time for fulfillment,. But the formula still remains the same. The mix and what you do is going to be an individual decision.

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