2min chapter

Unthinkable with Jay Acunzo cover image

Foster the Signal

Unthinkable with Jay Acunzo

CHAPTER

The Ego Is Unavoidable

There is a certain unavoidable ego driving this creative work that we do. Don't we create the things we wish existed in the world? Isn't this work inherently driven by and pressed through our own sense of self? But it's hard to fight it, isn't it? The best companies have a blend of irrationally exuberant leaders balanced by the hand wringers. I try to find this blend in myself. Mornings are for realism, afternoon for undeserved optimism.

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