3min chapter

That Will Never Work cover image

#57: How to Overcome Resistance to Change

That Will Never Work

CHAPTER

Are We Focusing on the Brand?

"This is probably the first high profile conversation that i've ever had regarding my company and we're pretty we certan to make a name for ourselves in the industry," he says. "I feel like there's an opportunity for us to really make a dent into space and become a leader, im just through some of the work that we're already doing,. and getting our marketing tight." He adds: "i just don't know if it's even worth it right now".

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