In a document that's hundreds of lines long, what do you think is cool or good idea in any domain? So give us a couple examples. Mine is I teach a case to my MBA students on a little alarm clock called the clocky. When it rings to stop you from hitting the snooze button, it's on wheels and it runs around the room. And then a number of years later, I was writing about how we could stop ourselves from binge watching too much Netflix or too much of whatever video platform is your poison.