5min chapter

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How To Play Offense During a Downturn with Gokul Rajaram

Traction

CHAPTER

Startups in a Downturn

Some of the best companies like Uber and Airbnb came during a downturn. What are some key ingredients to building a successful startup in a downturn? Make sure it's a real problem, a hair and fire problem. Second, make sure you have a co-founder whose complimentary and skill sets to you.

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