How to Express Your Big Idea

The big idea is more like your voice, your lens through which of you the world. Elon Musk comes to mind only because he's public about this but when he's making decisions and thinking about things, he takes it down to first principles. Jeff Bezos has a similar sort of thing where it's not Amazon's big idea but it's important to him that he comes at the business world from the standpoint of no one's ever going to want their stuff shipped slower or more expensively.