The Democracization of Truffles

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There's this glamor about italian and french truffles, which could keep the price somewhat insulated from a competitors and new new arrivals. But i love this idea that this very stodgy, a sagi is not the right word, traditional way of doing things, is being disrupted. And its being disrupted by shefs all over the world wanting to bring this product to their customers because they can't all have italianad the posces.

Journalist and author Rowan Jacobsen talks about his book Truffle Hound with EconTalk host Russ Roberts. This conversation has nothing to do with chocolate. It's about the strange world of underground fungi, found in the forest by specially trained dogs and used by chefs and home cooks around the world. You will learn about truffle oil, cooking with truffles, truffle hounds, and the economics of all of the above.