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How to Be a Successful Whale Agency
When I was building the ANC, you know, there's a lot of different ways. And what I've realized over the years is like whenever I'm going to be the whale agency, we're kind of productized but we really like just going deeper brands and going to the nitty gritty. So after a few years of doing it, I was like, you know what, that's just who we are and what we're going to do. We're just going to work with high end clients who can afford our rates because we charge a lot.