#22 Gatekeepers of Automotive media, Carvana avoiding bankruptcy, Integrating AI into your car, Making EV batteries obsolete, CDG’s announcement for 2024 | Cliff Banks, Founder, The Banks Report
Car Dealership Guy Podcast
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How to Reach a Diverse Audience
I have a pretty diversified audience, but it's comprised of dealers, vendors, consumers, investors. I would say those are the four biggest buckets. And that's why you'll see I'm very deliberately like to talk about B2B topics. Sometimes I'll talk about consumer topics and sometimes I'll tell you what's the best deal. It's also like a very diversified format like that. Yeah, you're much more diverse than even what I am or want to be actually. But there's no doubt about it that the richer content that's also tougher to find elsewhere is what's going to appeal B2B dealers, Vendors, Investors.
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