E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult
CHURN FM
Navigating the Shift to Mid-Market Sales
This chapter explores the strategic differences in marketing and sales approaches required when transitioning from small to medium-sized businesses (SMBs) to mid-market and enterprise clients. It emphasizes the challenges of team adaptability, product alignment, and the critical role of understanding customer needs to drive effective growth. Personal anecdotes highlight the significance of educating teams on metrics like churn to support business evolution.
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