6min chapter

The Town with Matthew Belloni cover image

WBD’s Billion-Dollar War on the NBA

The Town with Matthew Belloni

CHAPTER

Warner Brothers vs. NBA: The Struggle for Public Narrative

This chapter examines Warner Brothers Discovery's strategic public relations moves in their conflict with the NBA, emphasizing the role of media personalities in shaping public opinion. It also addresses the implications of sports accessibility and the potential impact of legal battles on the future of broadcasting and viewership.

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