Street Art + Graffiti Pioneer FUTURA on How To Think About Identity + Brand, and The Power of Collaboration | IDEA GENERATION Ep. 5
IDEA GENERATION
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The Graffiti Movement and the Identity Crisis
The graffiti movement and creating this identity to write my name and hide behind anonymous alias. It was perfect because, you know, it gave me an identity and I wanted to join into this bigger picture which would become like the family. "I found myself in this like yeah, I exist too, like I'm someone and. You know, once again, I couldn't have ever calculated how it all happened," he says.
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