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Rapid Response: Why brands must take a stand, w/Wieden+Kennedy's Colleen DeCourcy

Masters of Scale

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Navigating Change in Crisis

This chapter examines the struggles faced by a creative agency during a year defined by social activism and the pandemic. It highlights the emotional challenges for leaders in maintaining team connections and adapting to rapidly changing demands. The conversation emphasizes the importance of perspective, thoughtfulness, and adaptation as pathways for growth amidst chaos and uncertainty.

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