In today's episode Rushi from Movement Labs joins us right after their token launch to discuss what actually happens behind the scenes when launching a token in today's market. They cover the realities of working with exchanges, market makers, and dealing with the immense pressure founders face. We explore Movement's vision for bringing Web2 companies into crypto, why the next four years are critical for the industry, and how to grow from 30 million to 100 million real crypto users. Thanks for tuning in!

- -

Start your day with crypto news, analysis and data from Katherine Ross and David Canellis.

Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts

Follow Rushi: https://x.com/rushimanche

Follow Jason: https://twitter.com/JasonYanowitz

Follow Santiago: https://twitter.com/santiagoroel

Follow Empire: https://twitter.com/theempirepod

Subscribe on YouTube: https://tinyurl.com/4fdhhb2j

Subscribe on Apple: https://tinyurl.com/mv4frfv7ww

Subscribe on Spotify: https://tinyurl.com/wbaypprw

Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/

- -

Explore the SKALE Ecosystem at skale.space/ecosystem and stay up to date with the gas-free blockchain on X at @skalenetwork

- -

It's time for an on chain Binance to emerge.

Magic Eden is getting into token trading and their vision is to become on chain Binance and then much more as the entire world ends up moving on chain

- -

Toku simplifies every part of global token compensation — everything from paying full time employees in stablecoins, issuing token grants to your team and investors, all in 100 countries on one platform.

Talk to Toku today at: https://www.toku.com/

- -

Ledger, the world leader in digital asset security, proudly sponsors Empire podcast. Celebrating 10 years of protecting over 20% of the world’s crypto, Ledger ensures the security of your assets. For the best self-custody solution in the space, buy a LEDGER™ device and secure your crypto today.

Buy now at Ledger.com

- -

Timestamps:

00:00 Introduction

02:15  Movement Token Launch

16:07  Behind the Scenes of Token Launch

29:06  Move's Narrative

38:14 Skale Ad

38:53 Magic Eden Ad

39:37 Toku Ad

40:28 Ledger Ad

41:11  How Early is Crypto

49:47 Incentivizing Apps & Ecosystem

01:02:57 Addressing CT

- -

Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.