3min chapter

Future of Fitness cover image

Robert Louw - Wexer & The New Business Model of Fitness

Future of Fitness

CHAPTER

Wexer - What's It All About?

The founder of Wexer started with a gym chain in Denmark thinking, hey, these screwback exercise rooms are sitting empty most of the time. So why not put an instructor on there every other hour? He was far too early with that and it didn't really take off until years later. The biggest reason to do virtual in-club, not replace life classes, but utilize that space a whole lot better. That's how the business grew. And actually up until 2017, 2018, WeXer started to move into the mobile side of the business.

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