320 Sell The Way You Buy by David Priemer
The Marketing Book Podcast
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Don't Sell Solutions, Sell Problems
Don't sell solutions. Sell problems. That's what the unknown unspoken is, yes? And ties back to what i mentioned earlier. We as human beings, we are very perceptive. We can feel the pitch coming and so this concept of experience a symmetry happens when you you kind of don't believe that someone should be listening to you. Maybe you don't even believe in your product. As the customer, i can tell. So now, when i go to my customers and i sayha, you now ida, young, enthusiastic sales team, and they say, absolutely i sai. You ever you ever notice that sometimes they lack the passionae in conviction to convert older
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