Af, Thompson Riders - The Best Team in the Business?

The best emers that i've seen come from either field marketing or sales in their background, or demand generation. Everybody else who's in brand or connon marketing or a product marketing, it's really hard for them to switch. The reason is, field marketing, de mangin people, all o these people are close to the revenue. So their job is to drive business like thit. That's how they know, how they get measured. They're not reading content because somebody elss the i grenaneba - they're just doing this because they know they're very close to the Revenue. Having somebody coming from field marketing or Sales and enten is one of the best ways