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☠️THE THREE HORSEMEN OF THE SALES APOCALYPSE...and the THEORY behind each one. Once you understand this, you never need to "memorize" overcomes ever again | Ep 90
The Game w/ Alex Hormozi
The Three Main Obstacles to a Successful Sale
The three main obstacles that you have to overcome in any sale are price, delay and decision-makers. Most people don't like making decisions because they're afraid of being wrong or making a mistake. So typically, it's going to be the conviction piece where they actually believe you that you're going to need to work on.
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