Centralize Capabilities, Decentralize Customer Decisions

On this episode of 3 More Questions, you'll hear David Novak's answers to:

1.  How should leaders apply the concept, "sell what you sell", into their marketing strategy?
2. How can leaders maintain brand consistency while being flexible on the product offerings in different markets?
3. How can leaders running multiple teams and business units find the right balance between alignment and autonomy?

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