Ep 304: 8 Figure Beauty Empire Trinny London's Epic Organic Content
DTC Podcast
00:00
How to Scale Content Marketing
I think it's about really getting close to the audience understanding what they're interested in having a creative team that pays close attention to watch time and duration on video content. It's not just quality but quantity as well I see this with brands, where you know they'll create a couple pieces of content in a month and feel like that's great. You don't stand a chance if you're not actually creating consistent content as well so figuring out how you can do that in a in an efficient way in a scrappy way.
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